In the report on the global interactive fitness market released by technavio, an internationally renowned market research and consulting company, in mid April 2021, it is predicted that the global interactive fitness market will grow by US $4.81 billion from 2020 to 2024, with an average annual compound growth rate of more than 7%.
Technavio predicts that the global interactive fitness market will grow by 6.01% in 2020. From the perspective of regional market, the North American market dominates, and the growth of the North American interactive fitness market accounts for 64% of the increment of the global interactive fitness market.
In the post epidemic era, online office and home fitness have become the new living habits of mainstream consumers. In order to attract fitness lovers to go out of the house and enter the gym again, immersive interactive fitness will become a powerful tool for gym marketing. Firstly, the fitness equipment and sports space are intelligently transformed. Through the full touch wall screen and ground screen, the fitness enthusiasts are monitored for heart rate, sports detection, AI scoring, etc. Secondly, the training course demonstration is customized. The standard teaching is displayed on the screen in the holographic gym in real time. Based on the artificial intelligence visual recognition technology, the 3D action data of the user’s whole body is captured in real time. Through the artificial intelligence algorithm, the standard actions of professional coaches are compared at high speed, so that the user can get real-time scores for each action and complete the fitness action accurately. Finally, the training process is visualized through animation guidance, interactive special effects and data feedback, multi-point and multi person real-time interactive training is realized through holographic and artificial intelligence, and animation guidance and data recording are realized through wall, ground projection or LED screen combined with customized interactive fitness system, so as to improve the enthusiasm and completion of trainers.
In recent years, adults and the elderly have taken interactive fitness as a lifestyle to improve cardiopulmonary function and enjoy simulated sports activities at home. This market trend makes healthy interactive games account for nearly 20% of all video game sales. Tennis, bowling and boxing are the most common interactive fitness games.
It is worth noting that the interactive fitness market of the company’s offices, hotels, public facilities and gymnasiums is growing faster than that of residential buildings. Due to the increasing attention to diseases caused by health, cardiovascular diseases and lifestyle, the North American market accounted for the largest share of the global interactive fitness market in 2019. The United States and Canada are the main markets of interactive fitness products in North America, The regional market will provide development opportunities for interactive fitness product suppliers.
Source: prnewswire.com
Post time: Nov-15-2021